Sony Ericsson initiated the Europe-wide campaign "Hopper Invasion" for the launch of their new Hero Phones Satio™ and Aino™ in 2009. Based on the global model, the campaign idea for the German market should be innovative and promising.
By claiming
"Be a part of the great Hopper Invasion", the users of the campaign website
www.hopperinvasion.de were called upon to dispatch a Hopper in form of a balloon including a personal message and thereby participate in the expansion of the Hopper Invasion all over Germany. The daily Hopper dispatch was handled in a secret Factory and transmitted live via Webcam on
www.hopperinvasion.de .
- more than 740.000 Visits
- over 6,7 Mio Page-Impressions
- 100.000 dispatched Hoppers
All information about the project - in a nutshell.
Watch the exclusive
"Making-Of Video" for the German
"Hopper Invasion" campaign and learn all important facts about the project.
Sony Ericsson initiated the Europe-wide campaign "Hopper Invasion" for the launch of their new Hero Phones Satio™ and Aino™ in 2009. Based on the global model, the campaign idea for the German market should be innovative and promising.
By claiming "Be a part of the great Hopper Invasion", the users of the campaign website 
Watch the exclusive "Making-Of Video" for the German "Hopper Invasion" campaign and learn all important facts about the project.
